Honing Our Brand: Nihon Ken Club is Now Just Kuro Shiba!

Kuro Shiba (KURO)
1 min readJun 29, 2021

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We are no longer “Nihon Ken Club” — it’s just “Kuro Shiba” now!

We’ve Rebranded (Sort Of)!

Hi KURO fam! This is a super quick announcement to let you all know that we’ve rebranded… sort of. In response to community feedback, we’re simplifying and de-confusifying our brand image by removing “Nihon Ken Club” from our name, URLs, and social media handles.

We’re just Kuro Shiba now!

We initially launched Kuro Shiba (KURO) under the umbrella of the Nihon Ken Club to provide room for our little project to grow. As you may know, the Nihon Ken are the the six Japanese dog breeds — including the Shiba Inu — and we originally wanted to keep our brand name broad so we’d be able to incorporate more Japanese-dog-themed tokens to our “club” down the line. However, because we are 100% focused on growing $KURO right now, we wanted our branding to reflect that.

New Kuro Shiba URLs:

Super thankful for our helpful community members who pointed out the potential brand confusion. We will always listen to you! 🐺✨

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Kuro Shiba (KURO)
Kuro Shiba (KURO)

Written by Kuro Shiba (KURO)

Kuro Shiba (KURO) is the cutest project on Harmony, aiming to strengthen the Harmony ecosystem through collaboration, innovation, & yield-generating NFTs! ✨🍙🍡

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